Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist will work with the marketing team to maintain AMT Group’s family of websites and online marketing initiatives. Tasks include (but are not limited to) content management and updates, HTML creation and modification, general site creation, updates and improvements, search engine optimization, web analytics / campaign management, marketing email creation and deployment, database management and social media marketing. Being a small marketing team, you will have the opportunity to work on a variety of projects while seeing your work make a direct impact on our success as a company. 

 

This position will manage marketing email operations from start to finish including development of design and templates using HTML, campaign set-up and execution. The Digital Marketing Specialist will collaborate with the team and senior management on best practices and strategies to drive revenue and customer engagement through promotional, triggered, and lifecycle marketing campaigns.

 

Major Duties and Responsibilities:

  • Maintaining and optimizing each of AMT Group’s Web and Social Media properties through current Web Development and Digital Marketing best practices

  • Ensure that all public facing marketing material is correct and update with company websites

  • Deploy and manage email marketing material for external and internal purposes

  • Analyzing and identifying patterns or commonalities in data base and marketing analytics

  • Stay current with best practices and current techniques in the B2B marketing field

  • Work closely with VP of Marketing and the Creative Team on implementing brand standards in email communication and online ads

  • Maintain email brand guidelines and design best practices

  • Proofread emails for clarity, grammar, and spelling.

  • Include persuasive 'call-to-actions' in advertisements and promotions.

  • Track and analyze direct and interactive marketing campaigns.

  • Create new and engaging content digital presence

  • Develop and maintain list segmentation for all direct and interactive marketing campaigns and provide requirements to vendor(s).


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Education and Experience:

  • Bachelor’s degree in related field or equivalent experience

  • Understanding of HTML Email

  • Proficiency with Adobe Creative Cloud Software

  • Comfortable with content development and creation

  • Experience with execution of marketing campaigns and ideas

 

Preferred Education and Experience:

  • Experience with content creation and project management

  • Marketing automation software Hubspot experience

  • Knowledge of Google Ads (Adwords), analytics and/or search console

  • Copywriting experience is a plus

  • Interacting with multiple companies at once is a plus

 

Terms of employment

This is a full-time, non-exempt, hourly position.   

Hours

The general hours shall be Monday-Friday, 8:00am to 6:00pm with an hour break for lunch. This position is full time, 40 hours per week.

Work Environment

Work is regularly performed in an office environment.

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  The employee is frequently required to sit.  The employee is occasionally required to stand and/or walk.  The employee must occasionally lift, carry, push or pull up to 10 pounds. 

 

Travel

            No travel required. 

Benefits

Extensive Compensation package following introductory period includes:

  • Health Insurance

  • Dental Insurance

  • Vision Insurance

  • Teladoc Benefits

  • Life Insurance

  • Short term disability

  • 401K plan With Employer Contribution (both traditional and Roth options)

  • ~2 Weeks of Company Paid Holidays (~10 days)

  • ~2 weeks of Paid Time Off Available at Start (~10 days)

HOW TO APPLY
To apply for this position, please submit your resume/work history, cover letter and complete and upload the following documents below. AirClean Systems is an equal opportunity employer. AirClean Systems prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetic information.


503 Form

Background Check

EEO Disability

EEO Self-Id

Job At-a-Glance
Employment Type: Full-Time
Education: Bachelor's Degree
Experience: 2+ years
Manages Others: No
Required Travel: No