Marketing Team Lead

JOB DESCRIPTION

AIRCLEAN® SYSTEMS

Job Title:  Marketing Team Lead

Department or Division:  Marketing

Job Summary

The Marketing Team Lead will be responsible for providing overall leadership for the day to day marketing campaigns.  This position will manage all marketing personnel.  The Marketing Team Lead will ensure projects are completed in a timely and highest quality manner.  The Marketing Team Lead will collaborate with the team and senior management on best practices and strategies to drive revenue and customer engagement through promotional, triggered, and lifecycle marketing campaigns.

Strong sense of teamwork with the ability to foster relationships Proactive, solutions-oriented; capability to identify efficiencies and decrease costs while maintaining a quality workplace environment and product collegial approach to a business environment and cooperative work style.

Major Duties and Responsibilities:

  • Develop and execute email marketing campaigns utilizing the company’s ESP, marketing automation and other software.  
  • Design, build, maintain and optimize emails and email templates constantly; improve email processes and efficiency
  • Drive mobile design and innovation; ensure emails are viewable on mobile devices. 
  • Work closely with VP of Marketing and the marketing team on implementing brand standards in email communication
  • Initiate marketing campaigns in order to ensure maximum outreach and ROI through A/B testing or other industry recognized standards of practice
  • Develop and maintain email brand guidelines and design best practices
  • Proofread emails for clarity, grammar, and spelling.
  • Include persuasive 'call-to-actions' in advertisements and promotions.
  • Track and analyze direct and interactive marketing campaigns.
  • Use statistical analysis and reports to create campaigns.
  • Coordinate and monitor the maintenance, integrity, and security of several databases including purging non-deliverable email addresses and opt-outs
  • Develop and maintain list segmentation for all direct and interactive marketing campaigns and provide requirements to vendor(s).
  • Have an ability to hold one-self accountable and an aptitude for prioritizing multiple projects.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Education and Experience:

  • Bachelor’s degree with a concentration in Digital Marketing, Advertising, Web Design, Interactive Media or a related field and/or four years of hands-on experience working with an ESP;
  • Ability to work efficiently and flawlessly meeting deadlines
  • Strong written and communication skills; highly collaborative

Preferred Education and Experience:

  • Familiarity with JavaScript, PHP, JQuery and the Adobe Creative Suite preferred.
  • HTML5/CSS3 skills Web design experience a plus
  • Experience with HubSpot

Accountabilities

  • Highest quality of work is displayed
  • Projects are completed in a timely manner
  • Foster a team environment between management, sales and marketing to ensure corporate goals are achieved

Terms of employment

This is a full-time, exempt, salary position.   

Hours

The general hours shall be Monday-Friday, 8:00am to 5:00pm with an hour break for lunch. This position will be eligible for the remote work policy as outlined in the corporate handbook or memo supplement.

Work Environment

Work is regularly performed in an office environment.

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  The employee is frequently required to sit.  The employee is occasionally required to stand and/or walk.  The employee must occasionally lift, carry, push or pull up to 10 pounds. 

Travel

            Not to exceed 20%. Tradeshows and approved corporate events for professional development and training. 

Benefits

Compensation package includes major medical benefits, life insurance and 401K plan with employer contribution. Paid personal leave plus company paid general holidays and paid company holidays.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


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Job At-a-Glance
Employment Type: Full-Time
Education: Bachelor's Degree
Experience: Four years of hands-on experience working with ASP
Manages Others: Yes
Required Travel: Yes